“Just Encase They Think You’re Stupid” is a great book. It is an easy-read with all the information you need to know about lead based paint and asbestos and how to safely manage them with “In place management”. Although the book has the information someone would find in a study, the “myth” George C. Kefee created around it makes it fun and interesting to read while providing you with detailed information and statistics about the pros and cons of lead based paint and asbestos, the dangers of leaving them untreated and the benefits of “in place management”.

I was very excited I purchased and read the book, because it made me aware of materials that are dangerous in my living environment that I never thought of. In fact, being an owner of an old home that is being currently under renovation gave me a whole new perspective of how I should start thinking and acting in a completely different way.

The characters of the book are fun, drawing a clear line between the “good guys” and the “bad guys”, which made me think of them as the super heroes of a comic book trying to save the earth from the villains who want to destroy it.

The book is a must read, both for the fun and educational part of it, especially for those people that have no knowledge on the subject – like me. I highly recommend it.

George Keefe packed a lot of passion, power and information into "Just Encase They Think You're Stupid". This fact based fiction takes place in one 24-hour period including in a jammed DC public hearing room. Believable and funny characters give testimony on the who, what, when, where, why and how asbestos-containing and toxic leaded materials made their way into our every day lives, and to this day continue to compromise our air quality, public health, indoor living environments, and especially the health of our children who are highly suseptible to lead poisoning and its devastating effects.

All about asbestos-containing materials and leaded paint, this quick and educational read will answer your questions and tell you what you can do about it.

It should be a must read for every building owner with property built prior to 1980; construction workers, painting and hazmat abatement contractors, institutional/commercial/residential building owners, every military and government facility manager and buyer, educational facility managers and every lawmaker whose constituency includes children under the age of 6. I think that's just about EVERYONE!

Having just finished George Keefe's book during a recent airline flight, I found myself in the airport throwing my fist into the air and pumping a few "Right On, George!!!" thrusts! The book "Just Encase They Think You're Stupid" (and I love the double entendre) is a MUST-HAVE for everyone! From a consumer purchasing an older home, to a company dealing with ACM/LBP abatement, to government planners, architects, environmentalists, and ALL parents - this book is "the Bible" of the industry. Keefe has captured the 'whats, whys, and wherefores' of this subject matter very thoroughly and with unexpected humor. The active, ever-present threat of ACM/LBP should have everyone concerned about this danger. Yet, few truly understand how to safely handle the problem.

I have added a new slogan above my desk, next to my other mantra: HE WHOSE RANKS ARE UNITED IN PURPOSE WILL WIN (Sun Tzu) .... the new mantra simply reads: TEM (George Keefe).

Thank you George for putting this useful information into a compelling and story-like journey into the truth behind "encasement," a safe "manage-in-place" solution. Bravo!!!

Great and informative book I recommend it as a must have to everyone thinking of building or renovating.

Just Encase They Think You're Stupid by George C. Keefe shed a new light for us on how we are in the dark regarding asbestos and lead base paint. Even though the common woman and man has heard much about the dangers and consequences of living with these products in our living environments, we have not been provided with a simple solution to correct it.

Just Encase They Think You're Stupid Is engaging, informative and easy to understand.

We are located in Western Canada, and have renovated a number of older homes which in many cases have asbestos products and lead based paints applied in them. This book definitely helped us become more aware of what to look for.

I highly recommend this book for anyone that wants to become more aware and cares about the future of our children and Planet Earth. It would be wise, as well as beneficial, for every school and public library to have this book available for students and patrons.

This book is a history of the asbestos and lead abatement industry. George Keefe accurately describes the players involved and presents them in an entertaining way. He should know, he was there. The industry had and still has many contractors and consultants who have little or no ethical standards. He also points out that misinformation and scare tactics are used to promote work that is unnecessarily expensive and the lesser expensive options are not given to the clients. My company was fortunate to have George as an employee and now as a supplier of green products. He has always had the highest ethical standards. This book will assist the reader to be able to ask the right questions for practical solutions to abatement needs.

As a Federal Government contractor who has been in the architectural coatings business for over 25 years I thought I had seen and known it all. "Just Encase They Think You're Stupid" is an extremely entertaining and tremendously insightful read. I learned more in the time it took me to read this book about lead and asbestos abatement vs. encapsulation than I have learned in the past 10 years. Great job and thanks for the laughs along the way.

Entertaining and educating.

While environmental issues evoke a lot of emotion, the crucial discussion and solution gets lost behind a lot of technical jargon. Not so with ‘Just Encase They Think You’re Stupid’ by George Keefe. He’s put matters green coatings into perspective- with a light touch of course!

Directed at a mass audience, this book really is an easy read. Mr Keefe has done a great job at presenting the encasement story in everyday language through the thoughts of the main character based on the events taking place at his last day at work. The characters know their stuff but most importantly, they are believable.

Readers will appreciate the balanced approach used to inform them of the two methods of dealing with lead and asbestos surfaces. Most governments as well as individuals do acknowledge the harmful effects of lead and asbestos but simply don’t know how to safely deal with them. Unfortunately, more often than not, the policies in place encourage the physical removal, and transportation of these products to a landfill, not aware that this creates yet another problem when toxins get released into the environment.

In- place management is however the safer, smarter and cost effective method. The lead and asbestos are covered with green coatings that encase them, doing away with the need to remove them. Not only are they now out of sight, they are out of human contact. No fibres are released during and after the process, making them safe for the environment as well. As for those landfill costs, building owners can sigh in relief…they belong to the past!

On application, the information contained in this book is a game changer. Highly recommended!

This informative, entertaining book is a quick read packed with education on how to best deal with typical hazardous materials such as asbestos and lead based paint that are found in our living and working environments. It enlightens all on the realities of preventing exposure with simple methods while staying within budgets and not overspending due to misinformation and unethical practices. I highly recommend this valuable book that gives guidance on how to economically protect people while preserving building surfaces for everyone dealing with these types of situations.

I lived in Vietnam 2 years ago. It is currently one of the fastest growing countries in the world. Saigon, where I resided for 2 years, is a fast paced and exciting city with millions of motorbikes on the roads daily. There is new construction building work everywhere in the city. Saigon is exploding with energy.

I realized that many of the construction workers did not use any precautionary masks or gear while they were working. As I rode my bike in areas with heavy construction work, the air was always dusty. You can taste it. Your eyes would get dirty with constant dust entering inside, which made the overall bike riding experience very challenging. Moreover, I would wonder how the worker's health would be affected while being exposed to this environment on a daily basis. This was before I fully recognized the dangers of asbestos and other health hazard chemicals.

After reading this book recently, it made me open my eyes dramatically. George's book made me realize what's going on around the world in terms of how people are handling poisons improperly. I support human growth everywhere, as long as we own our responsibilities to protect our earth now and for the future.

At the moment, Asia accounts for 45% of world asbestos demand. Consumption in Japan and South Korea is decreasing while it is increasing in most other Asian countries. This reflects the broad picture: rich Asian countries are reducing asbestos consumption while the poorer ones are increasing it.

I am concerned about Saigon's population's eventual effect of asbestos exposure. I have many friends that live there. Therefore, I am happy to see George's book shed light to us about the danger's of toxic materials to all humans.

This is not only an American problem. It's a global problem. We need to educate the world. Hopefully, this book will be translated into many languages. Let the Green Global Revolution begin!!

This book has excellent development of main characters. It’s innovative and draws you in because the reader wants to see what the panel will do, how they handle the lead-based paint problems. Light and humorous. Review from lifelong educator.

As an Environmental Attorney, I found "Just Encase" to be an excellent intro to the serious issues of lead-based paint and asbestos which continue to negatively impact significant populations across the US and globally. A rational and practical approach is offered to a pressing environmental health issue through an engaging host of characters. An excellent primer on the complex world of regulations, environmental justice and technical solutions designed to protect health and well-being.

My name is Aubrey and I'm a 15 year old high school student.

I believe that anyone of any age can follow Mr. Keefe's wonderful book.

Just Encase They Think You're Stupid, by George Keefe, is a very descriptive book, informing us about his company's life changing idea, green encasement. It describes the concern of our earth and everything that thrives on it. Every day we are slowly destroying our earth and this book will help us realize the need to start preserving and encasing harsh and hurtful things affecting our daily lives. In the stories you can imagine each character he has described, and the information he has given. Also, the examples of graphs and tests in this book really help you understand and see the amazing results. For example, the glass bottle encasing played an important part in this book because it showed that if you try to destroy the item in the encasement you will fail. The item is so well kept and preserved and it will keep its shape, and cause no harm. I think Mr. Keefe is doing a remarkable job with his book, company, and product. People such as Mr. George Keefe, are very important to us and the earth because they are helping our world to become a better and healthier place now; and for years to come.​

With the publication of Just Encase, they think you're Stupid, George Keefe has lifted the veil from the complicated subject of the dangers of asbestos and lead-based paint to all the world's citizens.

Especially telling is the amount of information this author teaches us in a clear and concise manner about the effects of these hazardous materials on the underserved. Through this book I hope Keefe can get the attention of the movers and shakers who craft and pass legislation that becomes public policy. As the poor people's lobbyist, Keefe has written a book that should help him bring attention to toxic materials that inhabit many of our public housing projects.

Keefe claims this book is a work of fiction, but I suspect it's based on many of the personal experiences he has had the last 30 years educating his fellow world citizens about these poisons.

A person reading Just Encase they think you're Stupid should remember that we are our children's future and we owe it to them to clean up this toxic mess the author identifies so clearly.

It is my hope with the new Administration someone at HUD will see the value of what the author has written and try to incorporate his words into our public policy as we go forward to protect our children now and in the future.

"Just Encase They Think You're Stupid" is an extremely entertaining and very informative read. I spent 20 years in the US Air Force Medical Service and four years with the USO as the Regional Vice President of Operations in the war torn areas of Southwest Asia. Since I have spent the majority of my adult life traveling the world and supporting others, I believe George Keefe has hit the "nail on the head" concerning the global need to practice in-place management of asbestos-containing materials and lead based paint.

George did a wonderful job explaining the importance of using in-place management materials vs. the costly and extremely environmentally harmful removal process. One other note to mention is the information George provided concerning the solar reflective/sustainability qualities of the encasement roofing materials. This process can extend the lifespan of any homeowner's roof and eliminate the cost of replacement as well as lower the monthly power bill. The cost savings one can realize by abiding by the information within this book can be enormous. Furthermore, the information within this book is a tremendous wake up call for those of us who can make a difference today so we can prepare a better place to live tomorrow. A definite MUST READ for everyone.

Your book is a great, informative read. My inner social worker gravitated to the staggering text not including pages 53 through 61. Clearly one solution to this archaic social problem is your company's product(s).

Thought provoking and entertaining. This book will increase your hazardous material abatement "IQ." ;

“Just Encase They Think You’re Stupid” is the most practical and intelligent narrative I have yet to uncover on how to successfully manage hazardous materials (asbestos!) “in place.” The innovative – dare I say revolutionary – approach championed by Mr. Keefe has the potential to generate real change. His solution is cost-effective, time efficient and environmentally sound. “Knowledge plus action is power” and this book provides the knowledge – it’s up to us to take action.

This book does the best job I've ever seen of combining so much information and research with a truly entertaining story! Great read! I'm sold - this author KNOWS his stuff, and it's fun to see someone so passionate about what they do! This is an amazing educational tool for anyone interested in protecting buildings, homes, and the people in them. This should be in the hands of every general contractor, and taught in architectural schools.

I hope this book gets into the hands of every military facility manager and to the Secretary of HUD. I would think that the Obama administration would eat this up if it got into the right hands.

George C. Keefe has taken what could be seen as a dull topic (but if you or your family is being exposed to lead poisoning and asbestos this would be a most fascinating read) and made it fun, informative, and educational. I really wasn't aware that there was a relatively inexpensive green product that could encase not only lead-based painted surfaces but asbestos as well. This book gives you concrete solutions as to how to deal with these problems. I highly recommend you take the time to read this!

I have two small children and I was planning on removing the lead paint in my 1956 home; this book has really opened my eyes to the option of encasing it to manage it in place. It makes so much more sense from an environmental standpoint and a financial standpoint. More importantly, I feel much more comfortable without inadvertently exposing my family during excavation.

The book is an easy read; it reads like a short story but is full of historical information on lead and asbestos and practical management options.

Great read, since reading the book I have recommended it to clients to get a real feel on how to save money.​