Nature Action 100, backed by a staggering $23.6 trillion in assets under management, is leading the charge to reverse nature and biodiversity loss by 2030.

But what's truly groundbreaking is the revelation of the first 100 companies, collectively valued at over $9 trillion, that will be at the forefront of this transformation.

These corporate giants are not just being asked but urged to take immediate and essential steps towards safeguarding our planet's ecosystems, with the financial world on high alert for potential risks.

There is $9 Trillion mission/investment to rescue nature.

Nature Action 100's audacious goal is to engage 100 companies operating in sectors deemed crucial for halting the devastating decline in nature.

As the initiative unfolds, it is expected to set a new benchmark for corporate accountability.

Here's a closer look at the key components of this groundbreaking initiative.

More than 190 global institutional investors have thrown their weight behind Nature Action 100, marking it as a watershed moment for corporate sustainability.

With over half of the world's GDP intricately tied to the well-being of our natural environment, depleting natural capital isn't just an environmental concern; it's a financial time bomb waiting to explode.

The initiative has meticulously selected 100 companies across eight vital sectors.

These sectors are not just strategically important, but they also wield significant influence on the fate of our planet's biodiversity.

Nature Action 100's approach to company selection is rooted in four core principles:

• Systemic Importance: The company must operate within one of the key sectors critical for reversing nature loss.

• Impact Assessment: An in-depth analysis conducted by the Finance for Biodiversity Foundation must indicate that the company has a substantial potential impact on nature.

• Market Capitalization: The selected companies must boast a considerable market capitalization within their respective sectors.

• Global Representation: These companies represent both developed and emerging markets, ensuring a well-rounded global approach.

What sets Nature Action 100 apart is its emphasis on potential rather than current actions.

It’s a pledge for the future.

The inclusion of a company in the initiative isn't based on their existing efforts to mitigate nature-based risks; instead, it hinges on their commitment to meeting the Nature Action 100 Investor Expectations for Companies, regardless of their current stance.

This really matters because the financial world is waking up to the reality that the fate of nature and businesses are inextricably linked.

The repercussions of depleting natural capital are far-reaching, with dire economic consequences felt worldwide.

Nature Action 100's audacious mission and the $9 trillion pledge from institutional investors are poised to not only reshape corporate responsibility but also to protect the future of our planet.

As we move towards 2030, it's a pledge that holds the promise of a greener, more sustainable world, where corporations play a pivotal role in preserving the invaluable ecosystems we all depend on.

In this era of climate crisis and biodiversity loss, Nature Action 100 offers a glimmer of hope, reminding us that even the mightiest giants in the corporate world can make a monumental difference when it comes to saving our planet.

“We have a single mission: to protect and hand on the planet to the next generation.” François Hollande