
Tuesday, November 19, 2019

Strong wind events, such as Nor'easter (sometimes also known as bomb cyclones), hurricanes, Santa Ana’s, typhoons and tornados, can all cause large scale damage in both the short and long term.
Even the smallest holes can allow looming destruction to slip in and create devastation to surfaces they would otherwise be protecting.
The best way to defend surfaces against damaging wind uplift is to make sure there are no gaps, holes, openings or unsecured problematic seams.
This can be simply accomplished by turning all those situations into monolithic, continuous seamless surfaces.
Doing this can easily be accomplished with the right industrial coating that has been designed for just that purpose.
That same coating should have excellent strength, adhesion, chemical resistance and long-term sustainability.
Also, an important factor should be that the coating be Green and environmentally advanced with low to no VOCs (Volatile Organic Compounds), no ODS (Ozone Depleting Substances), non-toxic, biodegradable and Class A Fire rated.
A fluid applied coating system is best for defending and sealing surfaces to waterproof them and make them weather resistant.
This is due to the fact that it can turn broken surfaces with holes, gaps and problematic seams into a continuous seamless membrane that is fully adhered to the surface it is protecting.
This then prevents damaging winds from getting behind it and underneath to peel away and shear off sections.
The defensive coating that is chosen should also be chemically and UV resistant being able to take great amounts of repeated abuse over the long term.
With the right protective coating, you can defend all exterior surfaces from wind, including roofing, which is the most susceptible surface to wind damage.
Roofing also is the surface that takes the most abuse from the suns destructive UV (Ultra Violet) rays.
In addition, it is the surface that demands the toughest covering to defend against the attack of all harmful effects from severe weather.
What are your questions?
We are always here to help and excited to answer them.
Contact us at +1 (800) 266-3982 , or send us an email at service@encasement.com and leave a comment below.

Tuesday, October 27, 2026
The storms are not coming. They are already here. Climate science has spent decades warning us about intensifying heat, heavier rainfall, rising seas, stronger coastal hazards, and weather extremes that place aging buildings under stresses many of them were never designed to endure.

Tuesday, October 20, 2026
Less than 9% of the people applying protective coatings to buildings and structures in America are women — in a trade that requires no special strength, no tools a woman doesn't already know how to use, and no barriers that have anything to do with capability. That statistic isn't just surprising. From my experience, it represents one of the largest untapped professional opportunities in the country — and it's about to get even bigger.

Tuesday, October 13, 2026
The maintenance-treadmill coating industry has a dirty secret: your building's repeated failures aren't bad luck. They're the business model. Here's what 40+ years in the field taught me, and what Green ENCASEMENT Coatings do about it.

Tuesday, October 06, 2026
Ordinary paint can make a building look protected while heat, moisture, UV, wind, and seasonal movement keep attacking beneath the surface. Green ENCASEMENT Coatings change the protection strategy.

Tuesday, September 29, 2026
The Renewable Revolution: How Green ENCASEMENT Coatings Are Redefining Building Surfaces

Tuesday, September 22, 2026
History has already shown where buildings fail. The smarter strategy is to study those failures, strengthen the envelope before the next event, and preserve what can still be protected.

Tuesday, September 15, 2026
How Green ENCASEMENT Coatings are rewriting the rules of hail protection — before impact damage becomes a roof replacement problem.

Tuesday, September 08, 2026
Why Green ENCASEMENT Coatings can cost more at the beginning — and still cost far less over the life of your building.

Tuesday, August 04, 2026
