
Monday, August 21, 2023
The Importance of the Roofing Revolution: Advancements and Applications

Roofing systems have come a long way over the years, evolving from mere protective structures to innovative solutions that contribute to energy efficiency and sustainability.
With the rising concerns about climate change and the need for renewable energy sources, the roofing revolution has gained significant importance.
In this Blog, I’ll explore some of the key advancements in roofing technology and their applications, with a particular focus on solar reflective roofing systems, environmental coatings for roofs.
Solar reflective roofing systems have emerged as a game-changer in the roofing industry. These systems are designed to reflect a significant portion of the solar radiation that falls on the roof, reducing the amount of heat absorbed by the building.
By minimizing heat absorption, solar reflective roofs help to lower the energy demand for cooling during hot summer months. This, in turn, reduces the reliance on air conditioning and other electric cooling systems and decreases the overall energy consumption of the building.
Additionally, solar reflective roofing systems can mitigate the urban heat island effect by minimizing the heat radiated back into the atmosphere, thereby improving the overall environmental comfort in urban areas.
Another noteworthy advancement in the roofing industry is the development of environmental coatings for roofs.
These coatings are designed to provide a protective, defensive layer on the roof surface while offering enhanced energy efficiency and environmental benefits.
They can take a roof with many pieces, having multiple parts with seams, gaps and transitions and quickly turn it into a seamless, monolithic, continuous membrane.
This continuous, fully adhered protective covering is the best defense against strong wind uplift. Since there are no penetration points for the wind to get through and rip up the roof parts causing costly damage.
Environmental coatings typically have high solar reflectance and thermal emittance properties, enabling them to reflect sunlight and release absorbed heat efficiently.
As a result, buildings with environmentally friendly coated roofs experience reduced heat transfer into the interior spaces, leading to lower cooling costs and improved occupant comfort.
In addition, The right coating can quickly restore an old worn out roof for another long lasting, renewable service life cycle, often turning it better than new.
Moreover, environmental coatings can extend the lifespan of the roof by protecting it from weathering, decay from UV radiation, and chemical damage, reducing the need for frequent roof replacements and minimizing waste generation.
One prominent player in the roofing revolution is Global Encasement, Inc. (GEI), for 30 years being a leading provider of sustainable building solutions.
GEI specializes in developing and implementing innovative products and systems for roofs that contribute to energy efficiency, environmental protection, and cost savings.
The company has an extensive, worldwide portfolio of successful projects, showcasing the benefits achieved through their solutions.
For instance, GEI has completed numerous projects involving the application of solar reflective roofing systems. In these projects, the installation of reflective roofing membranes or coatings has resulted in significant energy savings for building owners.
By reducing heat absorption, these roofs have helped to lower cooling costs and create more comfortable indoor environments. GEI's solar reflective roofing systems have also contributed to sustainability efforts by reducing the overall carbon footprint of buildings and mitigating the urban heat island effect.

In addition to solar reflective systems, GEI has also made significant strides in the development and application of environmentally advanced coatings for roofs.
By utilizing eco-friendly and zero to low VOC (volatile organic compound) materials, GEI's coatings provide a strong protective barrier for roofs, extending their lifespan and reducing maintenance requirements.
These coatings offer excellent weather resistance, preventing water and damaging wind penetration while also protecting against corrosion.
Moreover, their high reflectance and emittance properties contribute to energy efficiency, resulting in lower cooling costs and reduced environmental impact.
The roofing revolution, driven by advancements such as restoration over removal and replacement, simple roof fortification against increasing strong storms, solar reflective roofing systems and environmental coatings, is reshaping the industry and providing sustainable solutions for the future.
The importance of these innovations cannot be overstated, as they address the pressing challenges of energy consumption, environmental impact, and climate change. With companies like Global Encasement, Inc. leading the way, the roofing industry is playing a crucial role in creating a more sustainable and energy-efficient built environment.
To sum it up, the roofing revolution brings forth advancements and applications that have significant implications for energy efficiency, sustainability, and environmental protection.
Solar reflective roofing systems and environmental coatings have proven to be game-changers, reducing energy consumption, mitigating the urban heat island effect, and extending the lifespan of roofs, thus, stopping the creation and storage of unnecessary harmful waste.
The success stories from Global Encasement, Inc. demonstrate the tangible benefits achieved through these innovations.
As we move forward, it is imperative to embrace and adopt these roofing advancements to create a greener and more sustainable future.
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Join us in exploring the health benefits, energy efficiency, and environmental impact of these remarkable solutions.
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George C. Keefe/ ENCASEMENT Guy

Wednesday, April 22, 2020
The first time I heard about Earth Day was when I was in the eighth grade and my well admired and clever science teacher opened up a discussion on the cons of earth day stating it was some sort of liberal nonsense and a hoax. This agitated most of the class.

Tuesday, April 14, 2020
Sustainable architecture is all about making sure that the buildings we get to live and work in do not have a negative impact on the environment.

Wednesday, March 25, 2020
I think we all agree that it’s so important to minimize the spread of germs. That is one of the most significant and preventative measures we can take.

Thursday, March 19, 2020
Do You Know Why the Right Protective Green Coating Resembles our Largest Organ? The right protective coating can protect all parts of a building just like the skin protects all parts of a body. Both are the first line of defense and without them both our bodies and buildings would be naked eventually causing a complete breakdown. Our largest organ, the skin on the outside of our bodies protects our muscles, organs, bones and brain from infections, sunlight, temperature extremes and other threats. The same is true with the right coating that covers the outside of a building protecting occupants and the structure itself. It prevents the deterioration of interior building components such as heating and cooling apparatus, plumbing, electric and furnishings.

Wednesday, February 19, 2020
The true cost of a paint or coating is not just the price per gallon/liter. There are direct and indirect costs to consider.

Monday, February 03, 2020
As I travel and work internationally, I encounter different aspects and opinions on asbestos. It has a long background of use in all types of situations and still widely used in building materials. To date, it is still mined and incorporated into many products in several countries. It is controversial at best. My goal is always to try and enlighten and not frighten about some of its uses and misconceptions. The fact is that as much as it is opposed and even outlawed in some parts of the world, it is still mined, exported and used in many others.

Friday, January 03, 2020
As I’ve studied the issues of what building components are the main culprits of polluting our environment of both soil and water along with generating the most waste, I’ve found that roofing can be a leading offender. This also includes air pollution if the roofing contains asbestos. Asbestos is a large content of many roofs and wall surfaces worldwide and its microscopic fibers are continually released into the environment as it breaks down.

Thursday, December 12, 2019
As I travel internationally and educate many on how to simply deal with solid hazardous materials and safely contain them with green coatings I’m always amazed how differently countries look at situations with building products and how to handle them.

Friday, November 29, 2019
Asbestos – The three options when addressing asbestos in building materials are: first, full blown removal; second, do nothing and leave it alone; and the third, in-place management.

Thursday, October 17, 2019
“No One is too small to make a difference.”

Tuesday, September 24, 2019
American Can Company Building transformed into soho style apartments
